I just sent the following email to McDonald’s via their website, thought I would share it with you…
Dear Ronald McDonald,
I usually have something from McDonald’s at least once a week. But just because the only time I eat your food I am really really intoxicated and it’s 3am in the morning, does not mean I didn’t notice the distinct lack of pickles on my Cheeseburger Deluxe.
Now listen Ronald, it’s not that I am fussy. Really. I don’t even LIKE pickles. But calling this new pickle-less burger a Cheeseburger Deluxe is JUST NOT ON.
I know you added lettuce. You also added some kind of mayonnaise. And that’s fine. But why, Ronald? Why take the pickles? Did you think we wouldn’t notice? It is just because you are sick of people throwing them on the front windows of your stores?
In short, if you’d have told me there weren’t going to be pickles, I wouldn’t have been expecting them, and would not have been dissapointed. It’s all about customer expectation right?
Ronald, I cannot stress this point strongly enough – A cheeseburger is NOT a cheeseburger without pickles, therefore a Deluxe Cheeseburger cannot be any kind of cheeseburger either. I hope you appreciate me bringing this to your attention.
PS. I never did get a response from to the email I sent to Stephen Lynch… I have crossed him off my Christmas list.